One of the most effective analytics tools is cohort analysis. It allows us to track changes in your products by grouping users for any attribute. Let’s talk about cohort analysis, its features, and how it works in app analytics.

For a start, we will figure out what is “cohort’’. A…

How devtodev Support Outsourcing Team helped SketchAR app to get more positive reviews and improve user ratings on App Store and Google Play.

The author of this article, Maria Afanasyeva, has been a part of devtodev support outsourcing team for six years. During this time she worked her way up…

Picture this: you made a game/app that you have successfully launched. And since day one (or maybe even since the soft launch) you keep on getting messages from your players/users. They ask questions, point to bugs, curse you, praise you, that is, do everything they usually do. …

In this article, I am going to talk about game publishing: who is a game publisher, does your free-to-play game need one, what do publishers do in general, and what you need to successfully pitch your game.

Who is a game publisher?

A publisher is a company that publishes, promotes, and markets its own games…

Free-to-play games are very interesting in many ways. If you look at their economy you will see a bit of contradiction: on the one hand, the player doesn’t need to spend money in the game and can receive pleasure for free. …

Even ten years ago the game marketing was much easier because developers and publishers didn’t need to care about reviews and the place in the app store that much. But times have changed and even games have changed. Now, this is a rather risky enterprise, because competition has increased significantly…

Big companies get more and more concerned about their brand safety. They don’t want to be advertised on the same platforms as political, fake news and other shady firms. Google tries to policy those ads and platforms but brands are losing their trust and searching for more reliable ad platforms…

Most free-to-play game developers live off the money which players spend in their in-game stores. The percentage of payers is not that high, that’s why their qualified support is very important.

Who are paying users and how they are different

Premium players are all those people who have made at least one purchase in your game. They liked the…