Nov 320 Top Books for Game DesignersLet’s look at 20 of the best books that are highly recommended for game designers who want to deepen their knowledge and experience in the field. In the rapidly evolving game development industry, it is crucial for aspiring game designers to stay ahead of the competition. From creating narratives and…5 min read5 min read
Oct 915 Best Ad Metrics to Increase App’s RevenueIn this article, we’ll look at key advertising metrics such as impressions, engagement, and ad revenue metrics, with a particular focus on eCPM (effective cost per thousand impressions). Impression Metrics Impressions are the total number of completed ad views provided by an ad network. However, it’s important to note that revenue only…5 min read5 min read
Sep 21Data-Centric and Data-Inspired Analytics ApproachesFind valuable insights on what data-centric or data-inspired thinking is and how to classify your company. We have already discussed data-driven and data-informed approaches to analytics. What do we know about them? The data-driven approach relies on clear, quantitative data to help you make small, daily decisions. The data-informed approach…4 min read4 min read
Sep 8Data-Driven and Data-Informed Approaches to Strategic Decision MakingIn this article, we will look at data-driven and data-informed approaches to data analysis. In the Information Age, data has become a key driver of business success. It is the fuel that enables companies to make informed decisions while gaining a significant competitive advantage. …5 min read5 min read
Aug 8CEO’s Guide to devtodev MetricsLet’s figure out which analytics metrics to use if you’re building a CEO dashboard. In today’s data-driven business environment, CEOs are constantly looking to stay ibcontrol of their business, and one of the powerful tools to help them is the CEO dashboard. …4 min read4 min read
Jul 24App & Game Metrics for Captivating Potential InvestorsRead about the investment metrics a mobile game studio needs to successfully pass their first investor interview Mobile game studios often have difficulty finding investments for many reasons related to the business model, as well as the current investment climate. For some years, quality capital partners have been more wary…4 min read4 min read
Jun 27Free Ebook — Basic Monetization MetricsWe at devtodev have prepared an ebook on the most important monetization metrics for you. Get and read for free! Monetization refers to generating revenue from users who interact with a product or service. …2 min read2 min read
Jun 14Top 12 User Engagement MetricsThe competition in the mobile applications and games market is quite tough. In February 2023 alone, about 87 thousand mobile applications were released through the Google Play Store. Focusing only on installs is not enough for an app to be successful, and this is where user engagement comes into play. …4 min read4 min read
May 12Two types of LiveOps Events in GamesWhat are playable and payment events? Learn more about live events in games, their sub-types and functions. LiveOps (live events) refers to everything that happens in the game, everything that changes without releasing a new version of the game. How to distinguish it from a non-LiveOps events? Any stable functionality…4 min read4 min read
Apr 11How to Analyze 3 Sources of RevenueRead the article on how an analytics platform can help you analyze ads, in-app purchases, and subscriptions. If you are running a f2p project or a subscription based project, you have only three ways to generate revenue — through ads, in-app purchases, or subscriptions. Each source has its own strengths…Revenue4 min readRevenue4 min read
