What does a game publisher do?

Who is a game publisher?

  1. the role of a “thermometer”: the publisher can clearly see at what stage of development the product is at the moment;
  2. the role of a consultant: it gives possible options for the development and says when and what metrics to pay attention to;
  3. and the key role is a mentor. The publisher can give the team the whole market review, form expectations about at what point the product is ready to scale, what is in store for the company, and suggest which way to look further.

Does your free-to-play game need a publisher?

  1. If you make a game for your friends and family only.
  2. If you make it for a small established community and there is no chance that someone else might be interested in your game.
  3. If you launch on Apple Arcade. This service by Apple does all the promotion and co-funding of games. If you want to release your game on Apple Arcade then it is better to do it by yourself, without the publisher’s support. Although Apple hand-picks games, it’s easy to get there. Yet in the future, we may see some publishers specializing on Apple Arcade only.

What do publishers do?

  • UA
  • Analytics
  • Work with community
  • Technical support
  • Ad campaigns management
  • Ad monetization

How to pitch your game to a publisher?

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Product Owner at www.devtodev.com. Everything you need to know about analyzing and improving games and apps.

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Vera Karpova @devtodev

Vera Karpova @devtodev

Product Owner at www.devtodev.com. Everything you need to know about analyzing and improving games and apps.

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