Free Ebook — Basic Retention Metrics
We at Devtodev have prepared a new free ebook for you! Download and start boosting your retention metrics.
User retention metrics are crucial for app and game creators as they provide valuable insights into the performance and engagement levels of their products. These metrics specifically focus on how often users interact with an app over a given period, rather than focusing solely on acquiring new users.
The reason why retention metrics are so important is because it is more cost-effective to retain existing users who are already familiar with your product. By staying in your app or game, they have completed the initial acquisition phase and have shown some interest in your product.
This means that you do not have to spend a lot of money to find new users. Instead, you can focus on retaining and monetizing your existing audience. This can be achieved by analyzing specific metrics provided by analytics platforms like Devtodev.
What Metrics do we Cover?
In this book, we provide you with a comprehensive overview as well as ways of calculating and improving the following retention metrics:
- FTUE
- Retention
- Average session length
- Total daily playtime
- Sticky factor
- Churn rate
- Lifetime
- DAU, MAU, WAU
As a result of reading the book, you will master all the basic retention metrics, learn how to calculate and use them, and also learn some tips and tricks from Devtodev’s vast experience.
Plus, the book is completely free! Download and share it with your colleagues.
