Five Useful App Marketing Tips

Soft launch and measure your app KPIs

Start a referral campaign

  • new motivated customers;
  • conversion boost;
  • loyal users;
  • increase in sales;
  • increased brand awareness;
  • evaluation of user satisfaction (it may be low if relatively few of them are willing to act as referrers);
  • increase organic reach on social media.

Interact with gaming influencers

Focus on ASO

  • app name with keywords;
  • subtitles with keywords;
  • application description with keywords;
  • interesting promotional text with keywords;
  • convenient in-app purchases;
  • localized icons;
  • screenshots of the most interesting moments;
  • videos (interesting/useful);
  • average rating (you need to work on the rating);
  • application size;
  • updates and “What’s New” (it’s important to keep people informed);
  • localization;
  • inbound links.

Work with app reviews

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Product Owner at www.devtodev.com. Everything you need to know about analyzing and improving games and apps.

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Vera Karpova @devtodev

Vera Karpova @devtodev

Product Owner at www.devtodev.com. Everything you need to know about analyzing and improving games and apps.

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