Picture this: you made a game/app that you have successfully launched. And since day one (or maybe even since the soft launch) you keep on getting messages from your players/users. They ask questions, point to bugs, curse you, praise you, that is, do everything they usually do. …

In this article, I am going to talk about game publishing: who is a game publisher, does your free-to-play game need one, what do publishers do in general, and what you need to successfully pitch your game.

Who is a game publisher?

A publisher is a company that publishes, promotes, and markets its own games…

Even ten years ago the game marketing was much easier because developers and publishers didn’t need to care about reviews and the place in the app store that much. But times have changed and even games have changed. Now, this is a rather risky enterprise, because competition has increased significantly…

Big companies get more and more concerned about their brand safety. They don’t want to be advertised on the same platforms as political, fake news and other shady firms. Google tries to policy those ads and platforms but brands are losing their trust and searching for more reliable ad platforms…

Eugene Matveev @devtodev

Analyst at www.devtodev.com. Everything you need to know about analyzing and improving games.

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