5 Problems Users Experience in Free-to-Play Games

  • Long-term retention of whales (any players in fact) in the game. The longer they are active, the higher the probability of making a payment on each subsequent day, and the size of this payment.
  • Whales’ loyalty to the game. In some games, whales provide from 30% to 90% of the total income, and the loss of one such player means the loss of a substantial amount of income at once.

What are the main problems players may face?

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Product Owner at www.devtodev.com. Everything you need to know about analyzing and improving games and apps.

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Vera Karpova @devtodev

Vera Karpova @devtodev

Product Owner at www.devtodev.com. Everything you need to know about analyzing and improving games and apps.

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